Safitri, W., Agus Rahayu and Heny Hendrayati 2025. Redefining Market Dynamics: A Bibliometric Lens on Innovation and New Product Strategy Trends . Ilomata International Journal of Management. 6, 2 (Jan. 2025), 744 - 762. DOI:https://doi.org/10.61194/ijjm.v6i2.1589.