Usman, M., Karsim, Mufrihah, M., Shalahuddin, A. and Hasanudin 2024. The Influence of Employer Branding and Employee Value Proposition on Employee Engagement and Retention at Qara’a Technology Startup. Ilomata International Journal of Management. 6, 2 (Dec. 2024), 519 - 538. DOI:https://doi.org/10.61194/ijjm.v6i2.1505.