Grace, M., Purmono, B.B., Afifah, N. and Setiawan, H. 2024. The Effect of Self-Discrepancy on e-WOM and Purchase Intention through Subjective Well-being in Influencer Marketing on Instagram. Ilomata International Journal of Management. 6, 1 (Dec. 2024), 327 - 344. DOI:https://doi.org/10.61194/ijjm.v6i1.1503.