[1]
Fransiska, H., Heriyadi, Ramadania and Pebrianti, W. 2024. E-commerce Revitalization Ease Study: The Role of User-Generated Content and Swift Guanxi in Reducing Shopping Cart Abandonment to Checkout Conversion on Shopee E-Commerce. Ilomata International Journal of Management. 6, 1 (Dec. 2024), 362 - 375. DOI:https://doi.org/10.61194/ijjm.v6i1.1502.