Prasetyo, A. and Praswati, A.N. 2024. The Role of Brand Awareness as A Mediator in the Relationship Between Entertainment and eWOM on Brand Loyalty: An Analysis of Social Media Marketing Content. Ilomata International Journal of Management. 6, 2 (Dec. 2024), 555 - 570. DOI:https://doi.org/10.61194/ijjm.v6i2.1450.