Dewi, I.J. and Mahemba, U.S.A.K. 2024. Utilitarian and Hedonic Shopping Motives and Attitude towards Online Shopping of Generation Z in Indonesia. Ilomata International Journal of Management. 5, 2 (May 2024), 542-558. DOI:https://doi.org/10.61194/ijjm.v5i2.1135.