[1]
Fatimah, F. et al. 2026. The Role of Direct Marketing, Relationship Marketing, Purchasing Decisions on Consumer Loyalty in Micro-Scale Retail Business. Ilomata International Journal of Management. 7, 3 (Jul. 2026), 1101–1109. DOI:https://doi.org/10.61194/ijjm.v7i3.2303.