Financial Literacy and Investment Behaviour of IT Professional With Reference To Bangalore City

: IT sector plays a vital role in its contribution towards India’s GDP Savings and investments are imperative for fast-tracking economic growth and taking India to greater heights. The Purpose of this research is to understand the saving and investment behaviour of the IT professionals. There are various dimensions of savings and investment behaviour such as features of investment planning, determinants of investment preferences, IT Professionals have different mindset when they decide about investing in a particular avenue and they want his saving to be invested in most secure and liquid way. Though, the decision varies for every separate depending upon their risk aptitude. Their investment objective also differs from financial stability to additional income and so on. This paper attempts to find out the factors accountable for increased investing activities among young professionals. The current has studied the investment behaviour of IT investors by using a structured survey and this study inspects Behavioural Factors influencing towards Investment p among IT Professionals. an open access article under the CC-BY 4.0 license.


INTRODUCTION
An investment is an asset or item accrued with the goal of making income or credit (Chue & Xu, 2022;Elankumaran & Ananth, 2013).In an economic outlook, an investment is the purchase of goods that are not consumed today but are used in the future to generate wealth (Kilic et al., 2022).In finance, an investment is a financial asset bought with the idea that the asset will provide income further or will later be sold at a higher cost price for a profit (Artikis et al., 2022;Boasiako et al., 2022).Definition: Investment is a financial activity carried down with the objective of getting return.It is the commitment of funds which have been saved from current consumption with the hope that some benefits will accrue in future.Thus, it is a reward for waiting for money.So, the first step to investment is savings (Anufriev et al., 2022;Shen et al., 2022).https: An investment is an asset or item accrued with the goal of making income or credit (Chue & Xu, 2022;Elankumaran & Ananth, 2013).In an economic outlook, an investment is the purchase of goods that are not consumed today but are used in the future to generate wealth (Kilic et al., 2022).In finance, an investment is a financial asset bought with the idea that the asset will provide income further or will later be sold at a higher cost price for a profit (Artikis et al., 2022;Boasiako et al., 2022).Definition: Investment is a financial activity carried down with the objective of getting return.It is the commitment of funds which have been saved from current consumption with the hope that some benefits will accrue in future.Thus, it is a reward for waiting for money.So, the first step to investment is savings (Anufriev et al., 2022;Shen et al., 2022).https://www.ilomata.org/index.php/ijjm /www.ilomata.org/index.php/ijjm

The main factors influencing investment are safety, return, growth of capital, risk, liquidity, tax benefits and convenience (Jagadeeshbabu et al., 2020;Talonen et al., 2022).Various investment options are available with differing risk-reward trade-offs.Like Bank deposits, Stocks, Mutual funds, Post office savings, Insurance, Gold, physical assets etc (Abbas et al., 2019;Long et al., 2021).An understanding of the core concepts and a thorough analysis of the options can help investor create a portfolio that maximizes returns while minimizing risk exposure (Al-Tamimi, 2006;Rockstuhl et al., 2022).An investment is a sacrifice of current money or other resources for future benefits and investment may be defined as the net addition to a nation's physical stock of capital.In the present financial market scenario numerous avenues of investment are available (Assefa & Rao, 201 The main factors influencing investment are safety, return, growth of capital, risk, liquidity, tax benefits and convenience (Jagadeeshbabu et al., 2020;Talonen et al., 2022).Various investment options are available with differing risk-reward trade-offs.Like Bank deposits, Stocks, Mutual funds, Post office savings, Insurance, Gold, physical assets etc (Abbas et al., 2019;Long et al., 2021).An understanding of the core concepts and a thorough analysis of the options can help investor create a portfolio that maximizes returns while minimizing risk exposure (Al-Tamimi, 2006;Rockstuhl et al., 2022).An investment is a sacrifice of current money or other resources for future benefits and investment may be defined as the net addition to a nation's physical stock of capital.In the present financial market scenario numerous avenues of investment are available (Assefa & Rao, 2018;Singletary et al., 2022).

Singletary et al., 2022
.


Review of literatures:

There is study about the investment behaviour of College Teachers of Government and Private Colleges in Dharmapuri District.Researchers found that being from salaried class college teachers of both government & private college; they consider safety as the most important factor while investing.This behaviour was a result of lack of financial literacy and lack of awareness about the grievance process available in case of issues.Most of them tend to invest in gold, real estate, secured fixed or recurring deposits in banks and insurance (Abdeldayem, 2019;Ushalakshmi & Selvavinayagam, 2019).There is previous research on the savings and investment behaviour of college faculty members in Puducherry region.This study deals with investors' preference of Shares, Debentures, Mutual fund, Bank deposits and Life insurance etc.It was conducted through primary data with a sample of 113 respondents from Pondicherry region.The results of the study show that age, gender, education, marital status and income shows highly significant towards investment preferences and correlation inferences awareness towards investment avenues and education is significant, Chi square find the satisfaction level towards investment has association between age, gender, monthly income, marital status, education (Nagpal & Bodla, 2009;Pandey & Kathavarayan, 2017) .The research study was based on the micro economic approach of estimating the responses of the respondents i.e. school teachers towards the savings and investment pattern in the Rajkot city.The objective of the study was to determine the relationship between the savings and investments pattern among the school teachers.The study was done on the different government and private school teachers.The research shows that majority of the respondents were saving money as Bank deposits for the safety of an unpredictable future (Dewan et al., 2019).Researchers has conducted research to understand the saving and investment behaviour of the IT professionals in Bengaluru.The rationale behind choosing this topic was that IT professionals have gained attention of economists but there still remains untapped potential of their income.Primary data was collected through questionnaire from 439 respondents (Anju & Anuradha, 2017;Shapira & Venezia, 2001).Research on investment behaviour of professional people of Rajkot City found that investors were expected to earn high return but with the safer side.It was found that Mutual Funds were more attractive investment for the majority of the people because it has high return and more liquidity therefore it was found more expected and while the conservative investors who expect more safety of their investment were expected to go for fixed deposits too (Ahmed & Siddiqui, 2020;Manek, 2017).


Financial Literacy and Investment Behaviour of IT Professional With Reference To Bangalore City

Basha, Kethan, and Jaggaiah https://www.ilomata.org/index.php/ijjmAvinash Kumar Singh analysed investment patterns of the investors.This study is helps to evaluate the investor and their investment pattern.He found that majority of the investors are aware of the various investment alternatives and risk associated with that investment.50 above aged people was preferred insurance, tax saving schemes and fixed deposits.Remaining of the investors was preferred equity investment and these people are daily monitoring the performance of the equity funds (Rajarajan, 2000;Singh, 2006) Sudalaimuthu & Senthil Kumar analysed most of the investors are preferring mutual fund investment.Investors may aware of mutual fund units, schemes, types, risk associated with funds, units of market value and what are the factors influences to invest their savings into mutual fund.Mutual fund return was satisfied the investor's expectation.This study helps to know the perception of the investors and mutual fund investment schemes (Sudalaimuthu & Kumar, 2008) Manish Mittal and Vyas founded that the investors available certain set of cognitive & emotional weakness on their investment behaviour.Cognitive means an individual self-thinking.This person founded that the investors are having self-biases on investment options and also having systematic bugs in investment avenues (Mittal & Vyas, 2008).Other research done on FL and its association with financial instruments and financial activity.It concludes that even though individuals are well aware of different financial instruments and have little impact on their financial behaviour, they are of limited value in the case of FL.Various other researchers have indicated that psychological influences such as self-control, avoidance, a

Review of literatures:
There is study about the investment behaviour of College Teachers of Government and Private Colleges in Dharmapuri District.Researchers found that being from salaried class college teachers of both government & private college; they consider safety as the most important factor while investing.This behaviour was a result of lack of financial literacy and lack of awareness about the grievance process available in case of issues.Most of them tend to invest in gold, real estate, secured fixed or recurring deposits in banks and insurance (Abdeldayem, 2019;Ushalakshmi & Selvavinayagam, 2019).There is previous research on the savings and investment behaviour of college faculty members in Puducherry region.This study deals with investors' preference of Shares, Debentures, Mutual fund, Bank deposits and Life insurance etc.It was conducted through primary data with a sample of 113 respondents from Pondicherry region.The results of the study show that age, gender, education, marital status and income shows highly significant towards investment preferences and correlation inferences awareness towards investment avenues and education is significant, Chi square find the satisfaction level towards investment has association between age, gender, monthly income, marital status, education (Nagpal & Bodla, 2009;Pandey & Kathavarayan, 2017) .The research study was based on the micro economic approach of estimating the responses of the respondents i.e. school teachers towards the savings and investment pattern in the Rajkot city.The objective of the study was to determine the relationship between the savings and investments pattern among the school teachers.The study was done on the different government and private school teachers.The research shows that majority of the respondents were saving money as Bank deposits for the safety of an unpredictable future (Dewan et al., 2019).Researchers has conducted research to understand the saving and investment behaviour of the IT professionals in Bengaluru.The rationale behind choosing this topic was that IT professionals have gained attention of economists but there still remains untapped potential of their income.Primary data was collected through questionnaire from 439 respondents (Anju & Anuradha, 2017;Shapira & Venezia, 2001).Research on investment behaviour of professional people of Rajkot City found that investors were expected to earn high return but with the safer side.It was found that Mutual Funds were more attractive investment for the majority of the people because it has high return and more liquidity therefore it was found more expected and while the conservative investors who expect more safety of their investment were expected to go for fixed deposits too (Ahmed & Siddiqui, 2020;Manek, 2017).

Financial Literacy and Investment Behaviour of IT Professional With Reference To Bangalore City
Basha, Kethan, and Jaggaiah https://www.ilomata.org/index.php/ijjmAvinash Kumar Singh analysed investment patterns of the investors.This study is helps to evaluate the investor and their investment pattern.He found that majority of the investors are aware of the various investment alternatives and risk associated with that investment.50 above aged people was preferred insurance, tax saving schemes and fixed deposits.Remaining of the investors was preferred equity investment and these people are daily monitoring the performance of the equity funds (Rajarajan, 2000;Singh, 2006) Sudalaimuthu & Senthil Kumar analysed most of the investors are preferring mutual fund investment.Investors may aware of mutual fund units, schemes, types, risk associated with funds, units of market value and what are the factors influences to invest their savings into mutual fund.Mutual fund return was satisfied the investor's expectation.This study helps to know the perception of the investors and mutual fund investment schemes (Sudalaimuthu & Kumar, 2008) Manish Mittal and Vyas founded that the investors available certain set of cognitive & emotional weakness on their investment behaviour.Cognitive means an individual self-thinking.This person founded that the investors are having self-biases on investment options and also having systematic bugs in investment avenues (Mittal & Vyas, 2008).Other research done on FL and its association with financial instruments and financial activity.It concludes that even though individuals are well aware of different financial instruments and have little impact on their financial behaviour, they are of limited value in the case of FL.Various other researchers have indicated that psychological influences such as self-control, avoidance, and instant fulfilment are likely to be more associated with financial power than a lack of financial knowledge (Gupta & Randhawa, 2018).

knowledge (Gupta & Randha
a, 2018).


Statement of the Problem:

An investment could be a sacrifice of current cash or different resources for future benefits and investment could also be outlined because the web addition to a nation's physical stock of capital.Within the gift monetary market situation, various avenues of finance square measure obtainable the two vital aspects of any investment square measure time and risk.However, at the time of investment, their emotional inclinations, deep-seated thought patterns, psychological biases and different factors could have an e

Statement of the Problem:
An investment could be a sacrifice of current cash or different resources for future benefits and investment could also be outlined because the web addition to a nation's physical stock of capital.Within the gift monetary market situation, various avenues of finance square measure obtainable the two vital aspects of any investment square measure time and risk.However, at the time of investment, their emotional inclinations, deep-seated thought patterns, psychological biases and different factors could have an effect on their investment behaviour.

ect on their investm
nt behaviour.


Need for the study:

Investing in many kinds of assets is a more and more stylish movement that draws individuals from all walks of life no matter their occupation, economic standing, education or family background (Basha & Manyam, 2021).Once an individual has more cash than he needs for current consumption, he would create by mental act as a possible capitalist (Basha & Ramaratnam, 2017).The businesses that have additional financial gain could wish to invest their surplus in extending the established firm or commencing a brand-new business enterprise (Bartlett et al., 2001;Basha et al., 2020).Hypothesis: H0: There is no significant difference between Income and choice of investment avenues.H1: There is no significant difference between age and Income

Need for the study:
Investing in many kinds of assets is a more and more stylish movement that draws individuals from all walks of life no matter their occupation, economic standing, education or family background (Basha & Manyam, 2021).Once an individual has more cash than he needs for current consumption, he would create by mental act as a possible capitalist (Basha & Ramaratnam, 2017).The businesses that have additional financial gain could wish to invest their surplus in extending the established firm or commencing a brand-new business enterprise (Bartlett et al., 2001;Basha et al., 2020).Hypothesis: H0: There is no significant difference between Income and choice of investment avenues.H1: There is no significant difference between age and Income level of respondents Objectives: evel of respondents Objectives:

• To study the investment • To study the investment preferences of IT professionals.
references of IT professionals.

• To study the various factors influ • To study the various factors influencing towards IT Professionals

cing towards IT Prof
ssionals


Scope of the Study:

The scope of the present study is confined to investment behaviour among information technology professionals in the world of investment, relatively a limited number of attempts have been made to conceptualize the investment patterns of specified strata.There is a proactive change in consumption rather than investing.On the other side the flow of income has been increased.Analysis: From the study, it is found that there was significant difference between Gender and different factors influencing on Investment Preferences among IT Professionals.Table-1 depicts ttest results for the hypothesis.From the managerial decision point of view, it was found that the reduced interest rates, Tax benefits and safety and security were the factors that majorly inf

Scope of the Study:
The scope of the present study is confined to investment behaviour among information technology professionals in the world of investment, relatively a limited number of attempts have been made to conceptualize the investment patterns of specified strata.There is a proactive change in consumption rather than investing.On the other side the flow of income has been increased.Analysis: From the study, it is found that there was significant difference between Gender and different factors influencing on Investment Preferences among IT Professionals.Table-1 depicts ttest results for the hypothesis.From the managerial decision point of view, it was found that the reduced interest rates, Tax benefits and safety and security were the factors that majorly influenced the investment decision of male respondents while going for investment behaviour as null hypothesis

enced the
nvestment decision of male respondents while going for investment behaviour as null hypothesis


Findings:

• Most of IT Employees have fairly aware about all alternatives especially about bank deposits and government security.• And also risk perception on equity and mutual funds is very high and low for bank deposits and gover

Findings:
• Most of IT Employees have fairly aware about all alternatives especially about bank deposits and government security.• And also risk perception on equity and mutual funds is very high and low for bank deposits and government security.• They expect high rate of return for equity and mutual fund and low return for insurance.
ment security.• They expect high rate of return for equity and mutual fund and low return for insurance.

• Some of Respondents are of the opinion that savings and inves • Some of Respondents are of the opinion that savings and investment increase family income.• Savings and investment allow them to meet unexpected medical expenditure.

ent increas
family income.• Savings and investment allow them to meet unexpected medical expenditure.


CONCLUSION

Investment behaviour of IT Professionals reveals that the popular of the respondents have only low level of savings.Also, they are given more position to bank deposit and Insurance policies.The basic goal of investment is return and long-term goal is future of their family needs.Major factors influencing the investment decision is economic scenario.More than partial of the respondents prefer medium term investment with moderate risk having moderate return Majority of the respondent are satisfied with the present return at the same time they expect increase in return.Respondents got information regarding the investment from the family members and

•

To Study the Satisfac

CONCLUSION
Investment behaviour of IT Professionals reveals that the popular of the respondents have only low level of savings.Also, they are given more position to bank deposit and Insurance policies.The basic goal of investment is return and long-term goal is future of their family needs.Major factors influencing the investment decision is economic scenario.More than partial of the respondents prefer medium term investment with moderate risk having moderate return Majority of the respondent are satisfied with the present return at the same time they expect increase in return.Respondents got information regarding the investment from the family members and

•
To Study the Satisfaction level of IT Professionals towards Financial Services offered by Investment agencies.• To suggest appropriate recommendations for enhancing the investment behaviour among IT Professionals.
Primary data have been collected by using Google form from samples of 100 respondents.The respondents were IT professionals employed in various companies in Bangalore city only Secondary data is collected from various reports, books, journals, records, etc. and various websites.Collected data from the questionnaires were MS Excel and then fed into SPSS 20.0 software was applied to get the desired results and other tools used are ANOVA, Ttest, Chi-square test and Correlation Analysis

Primary Data computed using SPSS 20.0) Analysis:
Alternative hypothesis is accepted.Similarly, females preferred on various options so as to satisfy their needs and less expensive compared to oil-based avenues Table2: Results of ANOVA for Understanding Factors Influencing Investment Behaviour of IT Professionals: Table-2 presents ANOVA results which examined the difference in age and factors influencing investment preferences towards IT Professionals.It was found that the respondents belonging to age group above 25 years are giving more importance to the different factors while taking different options Hence, the null hypothesis is rejected.

Primary Data computed using SPSS 20.0) Analysis of Data:
Highlights the relationship between the investment decision of the respondents (Dependent variable) and other independent variables like age, income and gender.Multiple linear regression analysis was carried out and revealed that overall model is found significant.Itis clearly understood that age, gender and income found to have significant impact on investment preferences among IT Professionals.